Is my video commercial or editorial?

Click here to learn how to spot editorial content in our media library and your video.

Images, videos, GIFs, and audio tracks are sometimes only licensed for use in non-commercial, or editorial, videos.

That leads to the obvious question: is my video commercial or non-commercial? The best way to answer that is to ask yourself: "What is the purpose of my video?"

If you're creating videos to sell a product or service (an ad), it's a commercial video and you cannot use editorial-only media files.

On the other hand, if you're creating videos to report on a news story, to share a poem, to share an update, or to educate or inform, that is considered editorial usage and you can use editorial-only media files. As long as the video uses the media to present educational or factual information, that is a valid use under the editorial license. This is true even if you are a business.

Getty is one of the largest provider of editorial media in Lumen5. They put it thusly:

Editorial images include news, sports and entertainment images that show real-world people, places, events and things intended to be used only in connection with events that are newsworthy or of general interest (for example, in a blog, textbook, newspaper or magazine article).

NOTE: Simply adding a call-to-action or your company's branding to a video does not necessarily make it a commercial video.

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