Best practices for posting videos on LinkedIn

Table of Contents

Video Marketing Stats

LinkedIn video best practices

Choosing the correct video length

Video ads best practices

LinkedIn video content ideas

Lumen5 LinkedIn video examples

Conclusion

Video Marketing Stats

“Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text"— Wirebuzz

“Videos uploaded on social channels are more likely to generate 1200% more engagement compared to images and texts combined.”— Responsive Inbound Marketing

“64% of consumers make a purchase after watching a branded video content on social media.”— Tubular Insights

“Shoppers that watch videos are 1.81 times more likely to make a purchase than non-video viewers.”— Adobe

Why Video on LinkedIn?

"59% of executives say that if text and video are available on the same topic, they’d likely go with video."— Entrepreneur.com

"75% of business executives watch work-related videos weekly."— Cisco Systems

"LinkedIn video posts get 3X more engagement than text posts"— Hootsuite

"LinkedIn native videos are 5X more likely than other content to start a conversation among LinkedIn members."— Hootsuite

"LinkedIn videos are shared 20X more often than static content.— LinkedIn

LinkedIn Video Best Practices

Aim to capture attention from the start by including a hook within the first 1-2 seconds.

Put essential information upfront as attention drops off after 10 second mark

Design for sound off as up to 85 percent of social media videos are played with no sound

Use text to make your videos more accessible

Include a strong call to action Choose the right video length

Choosing the correct video length

The most successful video ads are less than 15 seconds long. But lengths can vary when it comes to LinkedIn native video. Here are a few things to consider:

For brand awareness and brand consideration videos, keep length under 30 seconds.

Videos that meet upper-funnel marketing goals should stick to a 30-90 second video length.

Opt for longer-form video to tell a brand or product story. Long-form video can drive as many clicks as short-form video if it effectively tells a more complex story.

Don’t exceed 10 minutes.

Video Ads Best Practices

Use the word “video” for promotions to vastly increase the click-through rate


Be descriptive about the video in the ad headline and text. This will help your audience understand your message.


Feature a clear CTA (call to action), so your audience knows how to act on their interest.


A/B test different video ads to gauge audience engagement

LinkedIn Video Content Ideas

Share company news and updates

Promote an upcoming webinar

Interview C-level executives promoting thought leadership

Show what it’s like to work at the company

Employee interview

Quick Tips

Industry Events

Release of new products

Repurpose blog content

Highlighting social or charity work

Testimonials

Case studies

Highlights of a white paper

Lumen5 LinkedIn Video Examples

Promoting a survey—BNP Paribas




Promoting a new company report—DNV GL




Promoting corporate activities—OpenText




Highlighting an interview with a CEO—Siemens




Talking head video—Siemens




Promoting a virtual event—SAP




Highlighting a customer story—SAP




Turning a blog post into a video—Adidas

Conclusion

We hope you found this guide useful! We’re always open to feedback and if you want to get in touch to chat about this guide, or anything else Lumen5, contact your dedicated Customer Success Manager or email [email protected].

Updated on: 26/05/2022