The optimal length for social media videos is getting shorter and shorter. Audiences are becoming more and more impatient, meaning you have very little time to tell your story before the viewer will tap or swipe to the next piece of content in their feed. Many social media experts recommend your videos be no longer than 30 seconds for best engagement.
The maximum length of a Lumen5 video is 5 minutes. Many social media platforms require that your video be even shorter than this.
Format Time Limits
If you choose to make a video for a social format where the maximum time is less than 5 minutes, we will prevent you from publishing your video. You should then shorten your video to meet the time maximums of the format you've chosen, or you can change the format to another one from the Format tab.
Social Format maximum lengths:
Instagram Feed - 60 seconds maximum
Instagram Story - 15 seconds (Instagram will split longer videos into multiple 15 second fragments)
Twitter - 30 seconds (recommended), 2 minutes and 20 seconds maximum
Facebook Feed - 2 minutes (recommended)
Facebook Story - 15 seconds
LinkedIn - 2 minutes (recommended)
Snapchat - 10 seconds
Pinterest - 15 seconds (recommended)