Table of Contents
Video Marketing Stats
“Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text"—Wirebuzz
“Videos uploaded on social channels are more likely to generate 1200% more engagement compared to images and texts combined.”—Responsive Inbound Marketing
“64% of consumers make a purchase after watching a branded video content on social media.”—Tubular Insights
“Shoppers that watch videos are 1.81 times more likely to make a purchase than non-video viewers.”—Adobe
Why Video on LinkedIn?
"59% of executives say that if text and video are available on the same topic, they’d likely go with video."—Entrepreneur.com
"75% of business executives watch work-related videos weekly."—Cisco Systems
"LinkedIn video posts get 3X more engagement than text posts"—Hootsuite
"LinkedIn native videos are 5X more likely than other content to start a conversation among LinkedIn members."—Hootsuite
"LinkedIn videos are shared 20X more often than static content.—LinkedIn
LinkedIn Video Best Practices
Aim to capture attention from the start by including a hook within the first 1-2 seconds.
Put essential information upfront as attention drops off after 10 second mark
Design for sound off as up to 85 percent of social media videos are played with no sound
Use text to make your videos more accessible
Include a strong call to action Choose the right video length
Choosing the correct video length
The most successful video ads are less than 15 seconds long. But lengths can vary when it comes to LinkedIn native video. Here are a few things to consider:
For brand awareness and brand consideration videos, keep length under 30 seconds.
Videos that meet upper-funnel marketing goals should stick to a 30-90 second video length.
Opt for longer-form video to tell a brand or product story. Long-form video can drive as many clicks as short-form video if it effectively tells a more complex story.
Don’t exceed 10 minutes.
Video Ads Best Practices
Use the word “video” for promotions to vastly increase the click-through rate
Be descriptive about the video in the ad headline and text. This will help your audience understand your message.
Feature a clear CTA (call to action), so your audience knows how to act on their interest.
A/B test different video ads to gauge audience engagement
LinkedIn Video Content Ideas
Share company news and updates
Promote an upcoming webinar
Interview C-level executives promoting thought leadership
Show what it’s like to work at the company
Release of new products
Repurpose blog content
Highlighting social or charity work
Highlights of a white paper
Lumen5 LinkedIn Video Examples
Promoting a survey—BNP Paribas
Promoting a new company report—DNV GL
Promoting corporate activities—OpenText
Highlighting an interview with a CEO—Siemens
Talking head video—Siemens
Promoting a virtual event—SAP
Highlighting a customer story—SAP
Turning a blog post into a video—Adidas
We hope you found this guide useful! We’re always open to feedback and if you want to get in touch to chat about this guide, or anything else Lumen5, contact your dedicated Customer Success Manager or email [email protected].