Articles on: Copyright, Credit & Attribution

Is my video commercial or editorial?

Click here to learn how to spot editorial content in our media library and your video

Images, videos, GIFs, and audio tracks are sometimes only licensed for use in non-commercial, or editorial, videos.

That leads to the obvious question: is my video commercial or editorial? The best way to answer that is to ask yourself: "What is the purpose of my video?"

If you're creating videos to sell a product or service (an ad), it's a commercial video and you cannot use editorial-only media files.

On the other hand, if you're creating videos to report on a news story, to share a poem, an update, or to educate or inform, that is considered editorial usage and you can use editorial-only media files. As long as the video uses the media to present educational or factual information, that is a valid use under the editorial license. This is true even if you are a business.

NOTE: Simply adding a call-to-action or your company's branding to a video does not necessarily make it a commercial video! Branded videos can still be editorial as long as the content of the video itself isn't promoting a product or service.

Updated on: 12/08/2022

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